TrafficReport
netflix.com website favicon icon

netflix.com

1.7% MoM

Watch Netflix movies & TV shows online or stream right to your smart TV, game console, PC, Mac, mobile, tablet and more.

Answer-First Executive Summary

netflix.com receives an estimated 1.6B monthly visits and holds a global rank of #28 (US Rank: #34) according to SimilarWeb live telemetry. Its primary visitor traffic channel is Direct & Organic Search, with an average visitor duration of 6:17 and a bounce rate of 39.6%. Detected monetization: Standard direct model (No public ad tags detected).

Monthly Visits1.6B
Global Rank#28
Country Rank (US)#34
Monetization StackDirect / Not Tagged
Bounce Rate39.6%
Avg. Duration6:17
Pages / Visit4.24
Data SnapshotVerified Realtime

1-Month SimilarWeb Traffic Trajectory

Official monthly visitor samples directly from SimilarWeb telemetry

Peak: 1.6BLow: 1.6BAvg: 1.6B/mo
Aug 261.6B

Traffic Sources Breakdown

Last 30 Days
Direct Visits72.8%
Search Organic12.1%
Search Paid0.0%
Social Networks10.5%
Referrals2.7%
GenAI Referrals0.5%
Display Ads0.3%
Email Marketing1.1%

AI-Referred Traffic Analysis

GEO Telemetry
AI-Referred Visits7.7M
AI Referral Share0.49%

No AI Search Referrals Captured

Direct navigation, organic search engines, and standard web referrals constitute this domain's primary audience.

Top Organic Keywords

KeywordVolumeCPCEst. Traffic
netflix53.3M$1.4469.6M
netflix login2.4M$2.702.7M
ネットフリックス693.0K$0.752.6M
넷플릭스1.4M$0.171.8M
net1.3M$0.90847.2K

Top Geographic Regions

#CountryAudience Share
1USUnited States19.9%
2INIndia6.7%
3FRFrance4.6%
4GBUnited Kingdom4.6%
5BRBrazil4.5%

Detected Technology & Monetization Stack

Standard direct web architecture (No commercial checkout tags or public ad networks detected).

Domain Infrastructure & Whois

CreatedProtected / Unlisted
ExpiresActive
RegistrarRegistrar Privacy / Protected
Name ServersGlobal Anycast DNS

Head-to-Head Competitor Benchmarks for netflix.com

Compare market share, visitor volume, and bounce rates against top contenders.

Traffic & Monetization Analysis for netflix.com

Verified Data Snapshot • Estimated 1.6B Monthly Visits • Global Rank #28

1. Traffic Trajectory & Stability

In the latest data snapshot (recent index), netflix.com logged approximately 1.6B visits with a MoM velocity of +1.7%. Over the past 12 months, its peak volume reached 1.6B with a baseline of 1.6B. The audience spends an average of 6:17 per session, indicating high engagement.

2. Audience Distribution & AI Share

The primary geographic userbase originates from US accounting for 19.9% of total visitors. Additionally, netflix.com receives 0.49% (7.7M monthly visits) via AI search engines, predominantly through citations on .

3. Commercial Stack & Infrastructure

Client-side asset inspection identified active integrations with . Commercial monetization is anchored by direct services. Domain routing and global availability are confirmed operational.

Data Provenance & Academic Citation

How to Cite This netflix.com Traffic Analysis

TrafficReport Intelligence (2026). “netflix.com Traffic Volume, Growth Trajectory & Monetization Analytics.” TrafficReport.net Index (Verified Snapshot). Retrieved from https://trafficreport.net/netflix.com

Source telemetry conforms to the IAB Tech Lab & W3C Digital Telemetry Guidelines. Estimates are synthesized from a 120M+ consented global device panel cross-referenced against recursive DNS query distributions and automated client payload analysis.

Frequently Asked Questions About netflix.com Traffic

How many monthly visits does netflix.com get?

According to the latest August 2026 data index, netflix.com attracts an estimated 1.6B monthly visits, placing it at #28 in global traffic rankings.

What payment gateways or ad networks does netflix.com use?

Our automated asset crawlers detected the following monetization tools: No public payment gateway or ad network detected. Detected front-end technologies include .

How can I get an embeddable verified traffic badge for netflix.com?

Click the "Embed Badge" button at the top of this report to copy the dynamic SVG embed snippet. You can embed it on your website or GitHub README to showcase verified monthly visitor counts.