xiaohongshu.com
▼ 6.1% MoM在小红书，分享照片和视频，分享购物心得，记录生活故事，和最会生活的人做朋友。
xiaohongshu.com receives an estimated 125.7M monthly visits and holds a global rank of #140 (CN Rank: #6) according to SimilarWeb live telemetry. Its primary visitor traffic channel is Direct & Organic Search, with an average visitor duration of 14:09 and a bounce rate of 21.6%. Detected monetization: Standard direct model (No public ad tags detected).
3-Month SimilarWeb Traffic Trajectory
Official monthly visitor samples directly from SimilarWeb telemetry
Traffic Sources Breakdown
Last 30 DaysAI-Referred Traffic Analysis
GEO TelemetryAggregated Conversational AI Search Inflow
Approximately 0.19% of external visitor volume originates from Generative AI search assistants (e.g. ChatGPT, Perplexity, Microsoft Copilot). Detailed per-platform telemetry expands once sample volume reaches discrete reporting criteria.
Top Organic Keywords
| Keyword | Volume | CPC | Est. Traffic |
|---|---|---|---|
| 小红书 | 1.5M | $1.32 | 3.0M |
| xiaohongshu | 330.1K | $1.41 | 306.6K |
| xhs | 215.4K | $1.36 | 233.0K |
| 小红书网页版 | 72.2K | $1.29 | 139.1K |
| 小紅書 | 86.8K | $1.24 | 72.1K |
Top Geographic Regions
| # | Country | Audience Share |
|---|---|---|
| 1 | CNChina | 85.4% |
| 2 | USUnited States | 4.2% |
| 3 | HKHK | 4.1% |
| 4 | TWTW | 1.5% |
| 5 | SGSingapore | 1.3% |
Detected Technology & Monetization Stack
Domain Infrastructure & Whois
Traffic & Monetization Analysis for xiaohongshu.com
Verified Data Snapshot • Estimated 125.7M Monthly Visits • Global Rank #140
1. Traffic Trajectory & Stability
In the latest data snapshot (recent index), xiaohongshu.com logged approximately 125.7M visits with a MoM velocity of -6.1%. Over the past 12 months, its peak volume reached 145.7M with a baseline of 125.7M. The audience spends an average of 14:09 per session, indicating high engagement.
2. Audience Distribution & AI Share
The primary geographic userbase originates from CN accounting for 85.4% of total visitors. Additionally, xiaohongshu.com receives 0.19% (217.0K monthly visits) via AI search engines, predominantly through citations on .
3. Commercial Stack & Infrastructure
Client-side asset inspection identified active integrations with Vue, Cloudflare. Commercial monetization is anchored by direct services. The domain is registered under DNSPod, Inc..
How to Cite This xiaohongshu.com Traffic Analysis
TrafficReport Intelligence (2026). “xiaohongshu.com Traffic Volume, Growth Trajectory & Monetization Analytics.” TrafficReport.net Index (Verified Snapshot). Retrieved from https://trafficreport.net/xiaohongshu.com
Source telemetry conforms to the IAB Tech Lab & W3C Digital Telemetry Guidelines. Estimates are synthesized from a 120M+ consented global device panel cross-referenced against recursive DNS query distributions and automated client payload analysis.
Frequently Asked Questions About xiaohongshu.com Traffic
How many monthly visits does xiaohongshu.com get?
According to the latest August 2026 data index, xiaohongshu.com attracts an estimated 125.7M monthly visits, placing it at #140 in global traffic rankings.
What payment gateways or ad networks does xiaohongshu.com use?
Our automated asset crawlers detected the following monetization tools: No public payment gateway or ad network detected. Detected front-end technologies include Vue, Cloudflare.
How can I get an embeddable verified traffic badge for xiaohongshu.com?
Click the "Embed Badge" button at the top of this report to copy the dynamic SVG embed snippet. You can embed it on your website or GitHub README to showcase verified monthly visitor counts.